Boutiques: for OR against the average customer?

Owning a clothing boutique has come into a surplus of popularity in Southern California. Offering unique clothing in the amazing limited sizings of small, medium, and large. But don’t worry! You will see the occasional extra small size option: *rolls eyes.* How can these small business owners expect to get great business when the average size for women is a size 16?! Crazy, I know. I recently worked at a women’s clothing boutique. It was emotionally straining being in love with fashion and not being able to fit into most of the items sold there. But hey, at least my paycheck wouldn’t magically disappear once a new shipment came in! A size large at a clothing boutique is said to fit a size 8-12. So how come I, being a true size 10, cannot fit in 90% of the clothing items offered at your average clothing boutique? It is believed that these clothing boutiques flock to areas where the average population around it tend to have people who have a certain body type: way way smaller than the average size for women. Obviously, not everyone in this population is thin, but that does not mean they enjoy shopping for unique items at your local clothing boutique! I mean, living in an area where you are surrounded by people who judge you for not having a certin body type is hard enough! Let alone not fitting in because you can’t wear the clothes that are cool and hip amongst your peers. Choosing to be exclusive is the unsaid rule to run your business. So why are these boutiques trying so hard to be inclusive?

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